The Idea Writers

The Idea Writers

Copywriting in A New Media and Marketing Era

Book - 2010
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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Publisher: New York, NY : Palgrave Macmillan, 2010.
Edition: 1st ed.
ISBN: 9780230613881
0230613888
Branch Call Number: 659.144/IEZZI
Characteristics: 213 p. ; 24 cm.

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