Marketing

Marketing

An Introduction

Book - 2009
Rate this:
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2009.
Edition: 9th ed.
ISBN: 9780135153109
0135153107
9780136021131
0136021131
Branch Call Number: 658.8/ARMSTRONG
Characteristics: xxxiii, 502, [118] p. : col. ill. ; 28 cm.
Additional Contributors: Kotler, Philip

Related Resources


Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SDPL

  Loading...
[]
[]
To Top