Consumer Behavior

Consumer Behavior

Buying, Having, and Being

Book - 2009
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For undergraduate and MBA courses in consumer behavior.

 

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2009.
Edition: 8th ed.
ISBN: 9780136015963
0136015964
Branch Call Number: 658.8342/SOLOMON
Characteristics: xxv, 694 p. : col. ill. ; 29 cm.

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