How to Win in A World Where Consumers Are CreatorsBook - 2011
Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies.
Publisher: New York : McGraw-Hill, c2011.
Branch Call Number: 658.802/ROSENBAUM
Characteristics: xiv, 284 p. : ill. ; 24 cm.