How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite your BusinessBook - 2011
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Publisher: Hoboken, N.J. : Wiley, c2011.
Branch Call Number: 658.872/HANDLEY
Characteristics: xxii, 282 p. : ill. ; 24 cm.