Car Guys Vs. Bean Counters

Car Guys Vs. Bean Counters

The Battle for the Soul of American Business

Book - 2011
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In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers. After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz's philosophy. Lutz's common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. --from publisher description
Publisher: New York : Portfolio/Penguin, 2011.
ISBN: 9781591844006
1591844002
Branch Call Number: 338.76292/LUTZ
Characteristics: xii, 241 p., [16] p. of plates : ill. (some col.) ; 22 cm.
Alternative Title: Car guys versus bean counters

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z
zipread
Dec 27, 2016

Lutz the Car Guy tells all (?) in this autobiographical book about his years at Ford, Chrysler, BMW, and GM. So much for loyalty to your employer --- but then maybe that's how things are in this rarefied auto industry. Soto what does he attribute the slide of the American auto industry?
There's the liberal left wing media.
There's the conspiracy that has favoured the Japanese auto makers --- especially Toyota.
There are the "academics".
There's everything and everybody except the industry itself.
Trouble stomaching this? How about this arrogance: what global warming?
This is the man who was tapped to make General Motors great again.
In spite of all these flaws, the book is worth reading because of the insight it gives into the industry. Undoubtedly. there is much that is insightful in this book. Let the reader be thew judge.

p
Peter N. Forint
Nov 19, 2012

As a recovering car nut (I love cars but drive a Prius) I was surprised to learn that some of my preconceptions of the reasons for GM’s failing were totally unwarranted. I was surprised as well to learn of GM’s strengths which went unrecognized and unappreciated.

As the old adage went, “what’s good for GM is good for the nation” so too with this book’s main thesis that company leaders must be those who are passionate about their customers and their products. You need car guys to run car companies, computer guys to run computer companies, and fashion designers to run clothing companies. Letting the bean counters (i.e. the finance types squeezing out the profits this quarter to the detriment of the long term) run the show is killing America across all industries.

mjhartstein Sep 12, 2011

An excellent book for anyone who wants insight how Our country can help its economy get back on the right track.

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