The Branded Mind

The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Book - 2011
Rate this:
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.
Publisher: London, UK ; Philadelphia, PA : Kogan Page, 2011.
ISBN: 9780749462987
0749462981
9780749461256
074946125X
Branch Call Number: 658.8342/DU PLESSIS
Characteristics: xvii, 251 p. : ill. ; 25 cm.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Recommendations

Subject Headings

  Loading...

Find it at SDPL

  Loading...
[]
[]
To Top