Marketing Lessons From the Grateful Dead

Marketing Lessons From the Grateful Dead

What Every Business Can Learn From the Most Iconic Band in History

Book - 2010
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"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
Publisher: Hoboken, NJ : Wiley, c2010.
ISBN: 9780470900529
0470900520
Branch Call Number: 658.802/SCOTT
Characteristics: xxv, 163 p. : ill. ; 19 cm.
Additional Contributors: Blakesberg, Jay
Halligan, Brian 1967-

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