Riding the Black Ship
Japan and Tokyo DisneylandBook - 1999
In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the company manual. By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated America showcased by and for the Japanese. It is an America with a Japanese meaning.
Publisher: Cambridge, Mass. : Harvard University Asia Center : Distributed by Harvard University Press, 1999.
Branch Call Number: 791.06852/RAZ
Characteristics: viii, 240 p. : ill. ; 23 cm.
Alternative Title: Japan and Tokyo Disneyland