HumankindBook - 2010
Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.
Publisher: New York : PowerHouse ; London : Turnaround [distributor], 2010.
Edition: 1st ed.
Branch Call Number: 659.1019/BERNARDIN
Characteristics: 244 p. : chiefly col. ill. ; 26 cm.