Oprah

Oprah

The Gospel of An Icon

Book - 2011
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"Today on Oprah ," intoned the TV announcer, and all over America viewers tuned in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine , and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah liked, needed, or believed something, she offered her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a secular age. Lofton's unique approach also situates the Oprah enterprise culturally, illuminating how Winfrey reflects and continues historical patterns of American religions.
Publisher: Berkeley : University of California Press, c2011.
ISBN: 9780520267527
0520267524
9780520259270
0520259270
Branch Call Number: 306.60973/LOFTON
Characteristics: xiii, 288 p. ; 23 cm.

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