How Companies Win

How Companies Win

Profiting From Demand-driven Business Models No Matter What Business You're in

Book - 2010
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In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group's proprietary demand model--a strategy which multi-million dollar corporations pay premium rates to access--available to the general public for the first time. Taking the reigns from Larry Bossidy's Execution, W. Chan Kim and Ren#65533;e Mauborgne's Blue Ocean Strategy, and Kash's own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

Publisher: New York : HarperBusiness, c2010.
Edition: 1st ed.
ISBN: 9780062000453
0062000454
Branch Call Number: 658.4012/KASH
Characteristics: x, 256 p. : ill. ; 24 cm.
Additional Contributors: Calhoun, David (David L.)

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