Title rated 4 out of 5 stars, based on 4 ratings(4 ratings)
Book, 2010
Current format, Book, 2010, 1st Simon & Schuster hardcover ed., Available .
Book, 2010
Current format, Book, 2010, 1st Simon & Schuster hardcover ed., Available . Offered in 0 more formats
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
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