Art & Copy

Art & Copy

DVD - 2010
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A powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.
Publisher: [United States] : Distributed by PBS Distribution, c2010.
ISBN: 9781608832255
1608832252
Branch Call Number: DVD 659.10973/ART
Characteristics: 1 videodisc (89 min.) : sd., col. ; 4 3/4 in.

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mikemarotta
Dec 31, 2017

The Energizer Bunny, the Apple iPod, “Just do it.”, the Me Generation, Perrier, Ronald Reagan, “I Want My MTV.”,Tommy Hilfiger, “Got Milk?”, the Budweiser lizards, Netflix, “I (Heart) New York”…

Products become icons because of the insightful and compelling work of advertising. Fifty years ago, advertising agencies were run by and for account executives, men in gray flannel suits. The artists and writers – the “creatives” – worked behind the scenes, far from the client. The art director and the writers may not have been even in the same room. Like much else in the sixties, that changed when bold and aggressive creatives advocated for a new paradigm. The goal was no longer to tell your customers about the five key features of your product. Advertising now made your product integral to their self-identification. That ultimately changed how companies saw themselves.

“Everything that was done to launch that product is now done differently because of that product. […film editing, sound and music editing, all the production tools of print…] Every computer company on the planet does their ads on a Mac.” – Lee Clow, creator of the Macintosh “1984” ad.

Scout_WPL Oct 20, 2010

Excellent look at history of media.

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