Switch

Switch

[how to Change Things When Change Is Hard]

Audiobook CD - 2010
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller"Made to Stick." Psychologists have discovered that our minds are ruled by two different systems the rational mind and the emotional mind that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort but if it is overcome, change can come quickly.
In"Switch, " the Heaths show how everyday people employees and managers, parents and nurses have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
The manager who transformed a lackadaisical customer-support team into service zealots by "removing" a standard tool of customer service
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch"shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

"From the Hardcover edition.""

Publisher: Westminster, Md. : Books on Tape, p2010.
Edition: Library ed.
ISBN: 9780307704863
0307704866
Branch Call Number: CD 303.4/HEATH
Characteristics: 6 sound discs (7 hrs., 38 min.) : digital ; 4 3/4 in.
Additional Contributors: Kahlenberg, Charles
Heath, Dan 1973-

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t
tj_is_cool
Jun 11, 2014

I. Direct the Rider:
- Find the bright spots
- Script the critical moves
- Point to the destination

II. Motivate the Elephant:
- Find the feeling
- Shrink the Change
- Grow your people

III. Shape the Path:
- Tweak the environment
- Build habits
- Rally the herd

JCLChrisK Jun 07, 2014

I find the human creature a fascinating one to study, and when I take a break from children's and teen books I often seem to be drawn to titles reporting some of the latest research on human natures at the intersection of psychology, sociology, biology, and the like. Each time, I feel I glean (at least) a little more insight into myself and those around me. Yet, generally those books have the primary purpose of reporting results and discoveries, then have room for only a cursory consideration of what to do with that knowledge; I sometimes find myself in the same spot, delighted by the new things I know, yet wondering how to go about applying those things to my life.

This is the second book I've read by the Heath brothers--the other being their more recent title Decisive --and it seems to me that's where they come in. They study the research in a given area, then excellently boil it down to a core essence that can be easily communicated, digested, and used. Instead of spending their time explaining the research, they show how it can be (has been) applied in situation after situation. These examples serve the purpose of explaining the research in real world contexts, but, more importantly, they teach readers how they can make use of the information for themselves. It's not abstract knowledge, but applied. While they risk being over simplistic with their approach for some situations, I expect I'll find their framework highly helpful in the future whether I want to consider changes in my personal life, work life, or other.

t
the_Ward
Jan 09, 2012

This is a great book on making changes in your life. There is no focus on the psychological aspect of things as the book puts it are "true but usless". The book discusses how to change yourself, how to assist and help others to change and even how to get people to change even when they really have no desire for change. The website offers a good PDF summary as well as a few podcasts (you must sign up to download them though). I am looking forward to implementing the ideas to make changes in my life more successful.

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